Description RMS Beauty Mascara Volumizing – Straight Up adds definition or volume to create beautiful, lush lashes. Created with rich mineral pigments and certified organic oils. RMS Beauty Mascara Volumizing – Straight Up will instantly add life to your lashes without flaking, smudging or clumping. It delivers 12 hours of volume and lift while re-densifying lashes. All day wear, all day care.
Straight Up Volume and Straight Up Care for the Straight Up Smartest Clean Mascara. The powerful mix of living ingredients gives you thick, full, long lashes, strengthen, revitalize, and nourish. Fortified lashes stay lifted without any smudging, clumping or flaking for your smartest lash decision yet! Non-GMO and Cruelty Free. Also you may like: RMS Beauty Back2Brow Pencil RMS Beauty Eyelights Cream Eyeshadow See more Mascara How To Use For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats. Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately). Ingredients Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Iron Oxides (CI 77499). * organic Brand Bio After many years in the fashion and make-up industry, I’ve learned a lot about the impact of daily exposure to chemicals in beauty care products. I’ve seen what works and what doesn’t live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty. RMS Beauty is dedicated to transforming the way women use makeup, and it’s about more than simply using organic ingredients. In fact, that’s only the first step in creating a product that’s not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. I was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin. Today’s cosmetics and skincare lines are full of mono-nutrients and mono-nutrients do not interact. Only real nutrients interact… anything alive interacts. This is where RMS Beauty breaks away from the pack of natural cosmetics. RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin. In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-aging effects. RMS Beauty has also taken extreme care in the use of minimal heat in the manufacturing process of this product in order to keep all nutrients and healing properties alive. All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMO) etc. RMS Beauty is full of healing nutrients – nutrients that work
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